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We help arts, culture and events organisations understand their audiences, evidence their impact, and build systems that last.
Not sure where to start? Get in touch and we'll find the right fit together.
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Get clear on what to measure - without the pressure of committing to a full project.
A focused block of expert-led evaluation consultancy. We work through what matters to measure, how to collect it, and what your data is really telling you. Available as a package of 3 or 5 sessions.
Best for: Organisations wanting expert guidance and a clearer direction - without committing to a larger project yet.
What’s included: Expert-led sessions (up to 2 people from your organisation)
Investment: £519 for a package of 3, £845 for a package of 5
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Not the right fit if… you already know you need a written framework, a full audit, or a strategic plan for where to focus next. If that’s where you are, our Audience Strategy service (The Throughline) or Evaluation Framework might be a better starting point - get in touch and we’ll help you figure it out.
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The insight that surveys and dashboards can’t give you.
Our specialist observation service for theatres, festivals, live events and touring work. We attend your events and observe your audience directly - with particular focus on underrepresented, Global Majority, neurodivergent, disabled and younger audiences. Human, present, in-the-room insight.
Best for: Theatres, festivals, touring companies and events organisations who want to truly understand audience experience beyond ticket sales.
What’s included: Pre-event briefing, on-the-day observation, a debrief session, and a written report with comparative findings and 3-5 short, immediately actionable recommendations.
Investment:
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Not the right fit if… you’re looking for a full strategic plan or a whole-organisation audience development review. The Audience Care Circle gives you focused, immediate insight on what you can see and act on now. For bigger strategic questions, our Audience Strategy service (The Throughline) is the right next step.
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The infrastructure to actually use your data - and prove your impact.
For organisations ready to build or rebuild how they capture, understand and use data for the long term. We design your evaluation framework and create three tailored tools for your team to put straight into the systems you already use.
Best for: Organisations with active programmes who need consistent, comparable data and stronger reporting for funders and boards.
What’s included: A complete evaluation framework, outcomes and KPI mapping, and three tailored tools, such as an interview or debrief guide, audience survey questions, or a capture template. Additional tailored tools are £650 each. Building databases or systems inside your own software is not included.
Investment:
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Not the right fit if… the bigger “where should we focus?” question is still open. A framework built on unclear strategic direction will need revisiting sooner than you’d like. If that’s where you are, starting with The Throughline first tends to give the framework a much stronger foundation.
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Know exactly where to focus - and in what order.
Our audience strategy service for organisations with a named initiative underway, a clear challenge to solve, and a decision-maker at the table. We produce a written strategy that answers the question your team has been circling: what do we do with what we know, and where do we go next?
Best for: Organisations with a live, funded initiative and a specific strategic question they need answered — with clarity they can take to a board or funder.
What’s included: An onboarding survey, a focused call to understand your real context and priorities, a written strategy document (the Throughline itself), a delivery meeting, and one round of clarification tweaks.
Investment: From £7,300
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Not the right fit if… you don’t yet have a specific named initiative or a problem you can articulate in one sentence. If you’re still in early exploration, starting with an Evaluation Consultancy Session is likely a better first step — we can help you get to the right question before investing in the strategy.
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Accountability and support while you implement - from someone who already knows your work.
For organisations who have completed a piece of work with Creative Pulse and want continued support as they put things into practice. Less a project, more a trusted presence: there when you need a sense check, a course correction, or simply someone who already knows your context.
Best for: Existing Creative Pulse clients who want to keep momentum and implement well, without starting a new engagement every time something comes up.
What’s included:
Investment:
Minimum commitment: 3 months, then rolling monthly.
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Not the right fit if… you haven’t yet worked with Creative Pulse. Critical Friend works because of the context and relationship already in place — it’s a continuation, not a starting point. If you’re new to us, take a look at our other services above and get in touch to find the right first step.
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Mailing Address: Somerset House, Exchange (New Wing), Strand, London WC2R 1LA, United Kingdom
© 2026 Creative Pulse Consultancy. All rights reserved. | Company number : 16665779
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Ready to talk?
Not sure which service fits? Get in touch - we’ll help you find the right starting point for your team, your budget, and where you are right now.
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